PRIVACY POLICY

BYCHRISTIANSCHUH.COM

Dear User, you are hereby informed that the processing of the personal data you have provided is governed by Regulation (EU) 2016/679 of the European Parliament and of the Council, of 27 April 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter GDPR).

This Document may be translated into several languages; however, in the event of any discrepancy, contradiction, ambiguity or difference of interpretation between the Spanish version and any translated version, the version written in Spanish shall prevail in all cases, as it shall be the only legally binding version for the parties.

By accepting this privacy policy, you consent to the processing of your personal data under the following terms, which you should read prior to acceptance in order to knowingly and effectively consent to the processing of your data.

This privacy policy applies to the website bychristianschuh.com and also applies to data processed that you communicate to the controller when contracting a program or service.

Data processing is based on the following terms, which are set out below and to which you consent by ticking the corresponding acceptance boxes:

1. Identification

The personal data controller is Christian Schuh, with N.I.F. (Tax ID) Y9234894V, address at Rambla de Santa Cruz 37, 1°, – 38006 Santa Cruz de Tenerife (Santa Cruz De Tenerife) ESPAÑA. The contact details are telephone +34 634 39 25 27 and email address contact@bychristianschuh.com.

2. Types of Data

This website stores, on the one hand, cookies which are governed by a specific document, and on the other hand, personal data provided by you when filling in various forms on this website.

3. Purpose

The processing of your personal data may serve different purposes, which are as follows:

A. Contracting a Product

If you provide personal data, whether through the contact form, by email or by other means, to the data controller in order to contract one of the programs, the data processing will be for the purposes of managing the contracted service or program, carrying it out, scheduling video-call meetings, etc.; and also for tax and accounting purposes.

B. Contact

If you provide personal data through contact without contracting a service, the processing will be for the purpose of responding to your inquiry or concern.

4. Data Retention

Data will be retained for the duration of the relationship between both parties. Once the relationship has ended, data will only be retained if there is a legal obligation to do so.

5. Legal Basis

The legal basis for processing is the consent given by you through acceptance of this Privacy Policy. This consent occurs when you accept the specific consent boxes in any of the data collection forms on this website. You have the right to withdraw this consent at any time by contacting us.

6. Data Disclosure

Processed data will not be disclosed to third parties unless there is a legal obligation to do so. Should this change, it will be communicated through this same medium.

7. International Data Transfer

The data controller does not intend to transfer personal data to a third country. Therefore, no international data transfers are foreseen.

8. Exercise of Rights

You have the right to request access to the personal data held about you by the controller; to request its rectification or deletion; to request the limitation of its processing; and to data portability. This shall be done in writing, together with a copy of your identification document, to the address Rambla de Santa Cruz 37, 1°, – 38006 Santa Cruz de Tenerife (Santa Cruz De Tenerife) ESPAÑA. Email: contact@bychristianschuh.com. You may also contact the controller to request a form for this purpose. You may file a complaint with the AEPD (Spanish Data Protection Agency) if you have not obtained satisfaction in exercising your rights.

9. Right to Complain

You have the right to file a complaint with a supervisory authority for non-compliance with applicable data protection regulations.

10. Cookies

Furthermore, this site uses cookies which constitute personal data and are expressly governed by the applicable cookie policy.

Procurement for Profitable Growth

Confidential advisory for CxOs, — grounded in the ideas of Profit from the Source
€500,000 | Online or in-person | English, Spanish or German | One client per year

Who this is for

This program is designed for top executives — CEOs, COOs, or CFOs — who believe that their suppliers hold untapped potential for growth, innovation, resilience, and sustainability.

Whether you are launching a transformation or challenging your executive team to think differently, this program offers you a confidential space to explore strategic levers beyond the usual playbook.

Objective

To help you rethink your company’s posture toward suppliers — and unlock competitive advantage by applying the principles of Profit from the Source.

You’ll explore how procurement can:

  • Drive profitable growth, not just cost reduction
  • Accelerate innovation and time-to-market
  • Reinforce resilience and ESG leadership
  • Act as a shaping force in corporate strategy

This is not consulting. This is strategic sparring with the originator — to help you think more clearly, challenge assumptions, and align your leadership team around a new paradigm.

What’s included

  • 12 to 18 private sessions over the course of 12 months
  • Unlimited access via voice note, email or short calls
  • Strategic narratives and framing
  • Applied examples from high-performing organizations
  • No competing clients during the engagement — only one client per year

You work directly with Christian Schuh, lead author of Profit from the Source, for candid, strategic conversations grounded in decades of experience. No surrogates. No intermediaries.

For leaders ready to outpace the competition by putting suppliers at the heart of business strategy.

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Executive Reflection Partner

Helping top procurement leaders think more clearly and act more decisively.
€150,000 | Online Only | English, Spanish or German

Why CPOs choose this

The higher you rise, the harder it becomes to think clearly. CPOs today operate in a world of conflicting agendas, mounting pressure, and limited time. They must align internal stakeholders, manage strategic suppliers, lead large global teams — all while driving transformation. And yet, they’re often surrounded by people who agree, not those who challenge.

This retainer offers something rare: a neutral, experienced voice. Someone who helps you reflect, ask better questions, and see around corners — with practical insights drawn from the best in automotive, tech, and beyond.

The program is grounded in the ideas of The CPO — a novel written by Christian Schuh, based on real-world leadership dilemmas and strategic choices. As the lead author, he brings both intellectual clarity and deep personal experience to every conversation.

What you get

  • A trusted advisor for your highest-stakes decisions
  • 1–2 focused interactions per month via video
  • Sharp feedback on strategies, transformations, supplier moves, or team design
  • Clear, real-world examples from leading procurement teams and industries

Example conversations

  • “How do I get the CEO to back our reshoring strategy?”
  • “Can this supplier segmentation work in the boardroom?”
  • “Should I centralize category ownership — or double down on regions?”
  • “What should we prioritize when rolling out AI in procurement?”

Getting started

We begin with a 60-minute kickoff session to understand your context, your current priorities, and how to best support you. After that, access is ongoing and flexible — always adapted to your needs and rhythm.

This program is strictly limited to 2–3 clients at a time to ensure exclusivity and depth of support and is delivered exclusively by Christian Schuh — lead author of The CPO. You work directly with the originator. No surrogates. No junior trainers. Just candid, high-impact conversations shaped by three decades of advising CPOs at the world’s leading companies.

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Value Beyond Savings

From segmentation to action — unlock supplier value with precision
€150,000 | Online Only | English, Spanish or German

Who this is for

This program is designed for companies that want to turn select supplier relationships into a sustained competitive advantage beyond just cost reduction. It is limited to three senior procurement leaders (typically VP or SVP level) who manage high-potential supplier portfolios — and want to align internal stakeholders behind focused, actionable roadmaps.

Objective

To enable senior procurement leaders to segment their supplier base and build strategic roadmaps for their most promising suppliers — based on performance, potential, and Christian Schuh’s nine supplier interaction models — with the ultimate goal of changing the rules of the game in their industry.

What’s included

  • Launch – Segmentation Logic (Half Day)
    Introduction to the SRM framework and the 95/5 paradox.
    Supplier segmentation by current performance and strategic potential.
  • Milestone 1 – Mapping and Roadmap Design (Full Day)
    Identification and prioritization of high-potential suppliers.
    Initial design of supplier-specific strategic roadmaps.
  • Milestone 2 – Cross-functional Deep Dives (Full Day)
    Working sessions with key stakeholders in engineering, operations or marketing.
    Integration of business priorities into each supplier roadmap.
  • Milestone 3 – Strategic Review (Half Day)
    Presentation of roadmaps to the CPO and functional leaders.
    Agreement on sponsorship, rollout, and next steps.

Over the course of the program — typically one to two months — participants have direct access to Christian Schuh, equivalent to one full working day per week.

The sessions are delivered personally by Christian Schuh, lead author of Supplier Relationship Management, and shaped by real-world procurement strategy cases. You work directly with the originator — no surrogates, no junior trainers.

Contact

Strategic Buying Accelerator

Powered by Category Strategy Engine

A strategic capability transformation program delivered personally by Christian Schuh
€150,000 | Online Only | English, Spanish or German

Who this is for

This 90-day, result-focused program is for companies that want to build true category strategy capability in procurement. It is limited to five high-potential professionals responsible for major categories.

Objective

To enable five selected participants to achieve savings with suppliers in any conceivable situation — by selecting and applying the right method from the 64-method Purchasing Chessboard.

What’s included

Over the 90-day program, participants work on real categories using Category Strategy Engine — the same AI-enabled decision system now attracting attention from leading procurement organizations. The engine diagnoses each category’s structural situation and identifies the sourcing method that fits, giving participants a structured starting point for every strategy they develop.

  • Day 1 – Strategic Foundations (Half Day)
    Introduction to the Purchasing Chessboard by its lead author
    Strategic logic of the 4 basic strategies and 64 methods
  • Day 2 – Application in Action (Full Day)
    Mapping of participants’ categories to Chessboard positions
    Commitments for 30-60-90 day implementation
  • Day 30 Milestone Review: Strategy & Action Plan
    Participants present a complete category strategy and roadmap
    CPO or direct managers participate to reinforce ownership
  • Day 60 Milestone Review: Results & Roadblocks
    Review of early results, roadblocks, and requests for support
    Strategic issues addressed live
  • Day 90 Milestone Review: Results & Peer Scaling
    Participants share final results and key lessons learned
    Present how they will train peers internally

Over the 90-day period, participants have direct access to Christian Schuh, equivalent to one full working day per week.

This program is delivered exclusively by Christian Schuh, lead author of The Purchasing Chessboard. You work directly with the originator — no surrogates, no junior trainers.

Contact