LEGAL NOTICE

BYCHRISTIANSCHUH.COM

Please read this Legal Notice carefully before using this website. By continuing to browse, you accept its terms.

1. Identification Data

The website and domain name are owned by Christian Schuh, with N.I.F. (Tax ID) Y9234894V, address at Rambla de Santa Cruz 37, 1°, – 38006 Santa Cruz de Tenerife (Santa Cruz De Tenerife) ESPAÑA. The contact telephone number is +34 634 39 25 27 and the email address is contact@bychristianschuh.com, hereinafter BYCHRISTIANSCHUH.

This Legal Notice applies to the domain bychristianschuh.com, owned by Christian Schuh.

This Document may be translated into several languages; however, in the event of any discrepancy, contradiction, ambiguity or difference of interpretation between the Spanish version and any translated version, the version written in Spanish shall prevail in all cases, as it shall be the only legally binding version for the parties.

2. Purpose of this Legal Notice

This document aims to establish the General Conditions of Use of the website or Legal Notice. This document is governed by Law 34/2002, of 11 July, on Information Society Services and Electronic Commerce (LSSI-CE).

Access to any of the Website’s content by the User implies express acceptance of these General Conditions of Use and/or Legal Notice.

Christian Schuh reserves the right to modify these General Conditions when deemed appropriate, whether to introduce new services, to adapt to applicable legislation, or for other reasons. Any modification of these Conditions of Use will be published on the website. Access to the website by the User after the publication of the new Conditions implies their acceptance.

The right is also reserved to create and/or modify Particular Conditions when deemed necessary to regulate a specific part of the website. These Particular Conditions will be published on the website, and access after their publication implies acceptance thereof.

3. Description of the Service

Christian Schuh is the owner of this website through which independent high-level strategic advisory services are offered. This includes the contracting of 4 different strategic advisory programs, as described on the website.

4. Access and Registration

Access to the website is free of charge, and the entire website can be browsed. To contract any of the offered programs, you must get in touch either by email or through the contact form. The contracting conditions of this website apply to the contracting of the desired product.

5. Intellectual and Industrial Property Rights

Christian Schuh owns all intellectual property rights in the content of this website and the rights to the website itself. This includes, but is not limited to, photographs, images, drawings, texts, software, video, audio, logos, and databases created or contributed by Christian Schuh. All works incorporated into the Website are protected by Royal Legislative Decree 1/1996, of 12 April, approving the Consolidated Text of the Intellectual Property Law, and the reproduction, distribution, transformation and/or public communication of all these works is prohibited.

Access to the website does not in any way constitute the assignment of any rights that Christian Schuh holds over the works. The only thing granted is the possibility of accessing the service, exclusively.

Furthermore, Christian Schuh holds all copyright to the material (documents, videos, etc.) delivered upon contracting a product and is not assigning copyright therein; only non-exclusive usage rights to works protected by intellectual property are granted.

6. Liability

The website has been tested and designed to function correctly 24 hours a day, every day of the year; however, technical errors, programming faults, a case of force majeure, a computer virus, or other circumstances may prevent access to the Service. Therefore, Christian Schuh is not responsible for the service not functioning due to such causes and disclaims all liability that may arise therefrom.

7. Prohibited Uses

The use of the website for illegal, unlawful, unauthorized purposes or purposes contrary to public order and morality is strictly prohibited. The following is an illustrative, open and non-exhaustive list of uses considered prohibited, for which the User who engages in them shall be exclusively responsible, and Christian Schuh is entitled to take whatever legal measures deemed appropriate:

  • Any activity involving the use of the website for unlawful, illegal, deceptive or malicious purposes is prohibited.
  • The provision of false data is prohibited.
  • Any activity involving the impersonation of another User and access to a third party’s account is prohibited.
  • Creating, hosting, distributing or sharing any content that infringes Intellectual and Industrial Property rights; and/or data protection regulations is prohibited.
  • Creating, hosting, distributing or sharing any content that violates the secrecy of communications is prohibited.
  • Transferring one’s product contract to a third party is prohibited.
  • Using the service to introduce any type of computer virus or harmful software; to send advertising or commercial communications; and/or to collect email addresses for the purpose of sending spam or any type of mass email is prohibited.

8. Personal Data

This website collects personal data governed by the Privacy Policy and Cookie Policy.

9. Jurisdiction

Christian Schuh and the User expressly submit to current Spanish legislation for the resolution of all disputes or issues that may arise in the operation and activities carried out on the Website. The parties expressly waive any jurisdiction that may correspond to them and submit to the Courts of the city of Santa Cruz de Tenerife.

In Santa Cruz de Tenerife, 26 February 2026

Rambla de Santa Cruz 37, 1°, 38006 Santa Cruz de Tenerife, Spain

Procurement for Profitable Growth

Confidential advisory for CxOs, — grounded in the ideas of Profit from the Source
€500,000 | Online or in-person | English, Spanish or German | One client per year

Who this is for

This program is designed for top executives — CEOs, COOs, or CFOs — who believe that their suppliers hold untapped potential for growth, innovation, resilience, and sustainability.

Whether you are launching a transformation or challenging your executive team to think differently, this program offers you a confidential space to explore strategic levers beyond the usual playbook.

Objective

To help you rethink your company’s posture toward suppliers — and unlock competitive advantage by applying the principles of Profit from the Source.

You’ll explore how procurement can:

  • Drive profitable growth, not just cost reduction
  • Accelerate innovation and time-to-market
  • Reinforce resilience and ESG leadership
  • Act as a shaping force in corporate strategy

This is not consulting. This is strategic sparring with the originator — to help you think more clearly, challenge assumptions, and align your leadership team around a new paradigm.

What’s included

  • 12 to 18 private sessions over the course of 12 months
  • Unlimited access via voice note, email or short calls
  • Strategic narratives and framing
  • Applied examples from high-performing organizations
  • No competing clients during the engagement — only one client per year

You work directly with Christian Schuh, lead author of Profit from the Source, for candid, strategic conversations grounded in decades of experience. No surrogates. No intermediaries.

For leaders ready to outpace the competition by putting suppliers at the heart of business strategy.

Contact

Executive Reflection Partner

Helping top procurement leaders think more clearly and act more decisively.
€150,000 | Online Only | English, Spanish or German

Why CPOs choose this

The higher you rise, the harder it becomes to think clearly. CPOs today operate in a world of conflicting agendas, mounting pressure, and limited time. They must align internal stakeholders, manage strategic suppliers, lead large global teams — all while driving transformation. And yet, they’re often surrounded by people who agree, not those who challenge.

This retainer offers something rare: a neutral, experienced voice. Someone who helps you reflect, ask better questions, and see around corners — with practical insights drawn from the best in automotive, tech, and beyond.

The program is grounded in the ideas of The CPO — a novel written by Christian Schuh, based on real-world leadership dilemmas and strategic choices. As the lead author, he brings both intellectual clarity and deep personal experience to every conversation.

What you get

  • A trusted advisor for your highest-stakes decisions
  • 1–2 focused interactions per month via video
  • Sharp feedback on strategies, transformations, supplier moves, or team design
  • Clear, real-world examples from leading procurement teams and industries

Example conversations

  • “How do I get the CEO to back our reshoring strategy?”
  • “Can this supplier segmentation work in the boardroom?”
  • “Should I centralize category ownership — or double down on regions?”
  • “What should we prioritize when rolling out AI in procurement?”

Getting started

We begin with a 60-minute kickoff session to understand your context, your current priorities, and how to best support you. After that, access is ongoing and flexible — always adapted to your needs and rhythm.

This program is strictly limited to 2–3 clients at a time to ensure exclusivity and depth of support and is delivered exclusively by Christian Schuh — lead author of The CPO. You work directly with the originator. No surrogates. No junior trainers. Just candid, high-impact conversations shaped by three decades of advising CPOs at the world’s leading companies.

Contact

Value Beyond Savings

From segmentation to action — unlock supplier value with precision
€150,000 | Online Only | English, Spanish or German

Who this is for

This program is designed for companies that want to turn select supplier relationships into a sustained competitive advantage beyond just cost reduction. It is limited to three senior procurement leaders (typically VP or SVP level) who manage high-potential supplier portfolios — and want to align internal stakeholders behind focused, actionable roadmaps.

Objective

To enable senior procurement leaders to segment their supplier base and build strategic roadmaps for their most promising suppliers — based on performance, potential, and Christian Schuh’s nine supplier interaction models — with the ultimate goal of changing the rules of the game in their industry.

What’s included

  • Launch – Segmentation Logic (Half Day)
    Introduction to the SRM framework and the 95/5 paradox.
    Supplier segmentation by current performance and strategic potential.
  • Milestone 1 – Mapping and Roadmap Design (Full Day)
    Identification and prioritization of high-potential suppliers.
    Initial design of supplier-specific strategic roadmaps.
  • Milestone 2 – Cross-functional Deep Dives (Full Day)
    Working sessions with key stakeholders in engineering, operations or marketing.
    Integration of business priorities into each supplier roadmap.
  • Milestone 3 – Strategic Review (Half Day)
    Presentation of roadmaps to the CPO and functional leaders.
    Agreement on sponsorship, rollout, and next steps.

Over the course of the program — typically one to two months — participants have direct access to Christian Schuh, equivalent to one full working day per week.

The sessions are delivered personally by Christian Schuh, lead author of Supplier Relationship Management, and shaped by real-world procurement strategy cases. You work directly with the originator — no surrogates, no junior trainers.

Contact

Strategic Buying Accelerator

Powered by Category Strategy Engine

A strategic capability transformation program delivered personally by Christian Schuh
€150,000 | Online Only | English, Spanish or German

Who this is for

This 90-day, result-focused program is for companies that want to build true category strategy capability in procurement. It is limited to five high-potential professionals responsible for major categories.

Objective

To enable five selected participants to achieve savings with suppliers in any conceivable situation — by selecting and applying the right method from the 64-method Purchasing Chessboard.

What’s included

Over the 90-day program, participants work on real categories using Category Strategy Engine — the same AI-enabled decision system now attracting attention from leading procurement organizations. The engine diagnoses each category’s structural situation and identifies the sourcing method that fits, giving participants a structured starting point for every strategy they develop.

  • Day 1 – Strategic Foundations (Half Day)
    Introduction to the Purchasing Chessboard by its lead author
    Strategic logic of the 4 basic strategies and 64 methods
  • Day 2 – Application in Action (Full Day)
    Mapping of participants’ categories to Chessboard positions
    Commitments for 30-60-90 day implementation
  • Day 30 Milestone Review: Strategy & Action Plan
    Participants present a complete category strategy and roadmap
    CPO or direct managers participate to reinforce ownership
  • Day 60 Milestone Review: Results & Roadblocks
    Review of early results, roadblocks, and requests for support
    Strategic issues addressed live
  • Day 90 Milestone Review: Results & Peer Scaling
    Participants share final results and key lessons learned
    Present how they will train peers internally

Over the 90-day period, participants have direct access to Christian Schuh, equivalent to one full working day per week.

This program is delivered exclusively by Christian Schuh, lead author of The Purchasing Chessboard. You work directly with the originator — no surrogates, no junior trainers.

Contact