COOKIES POLICY

BYCHRISTIANSCHUH.COM

1. General information about cookies

1.1. What is a cookie?

A cookie is a small text file that is stored in your browser when you visit almost any website. Its purpose is to allow the website to remember your visit when you return to that page.

Cookies typically store technical information, personal preferences, content customization, usage statistics, social media links, access to user accounts, etc. The goal of a cookie is to adapt the website’s content to your profile and needs; without cookies, the services offered by any website would be significantly diminished.

1.2. Types of cookies

1.2.1. According to who installs the cookie

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1.2.2. According to purpose

  • Technical cookies: Technical cookies are essential and strictly necessary for the proper functioning of a website and the use of its various options and services.
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1.2.3. According to duration

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2. Cookies used on this website

This website only installs essential, technical and personalization cookies.

2.1. Essential technical and personalization cookies

Essential cookies enable basic functions and are necessary for the proper functioning of the website.

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2.2. Analytical Cookies

This website does not use analytical cookies.

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This website does not use cookies for advertising purposes.

2.4. Cookies from external media

This website loads YouTube videos. Embedded YouTube videos are configured in privacy mode without cookies, but Google may still receive some information about video viewing and location.

3. How to disable the use of cookies

Only essential cookies are activated when you visit the website. If you notice any non-essential cookies being activated without your prior consent, please contact us at our email address so we can resolve the issue as soon as possible.

If you have accepted the use of cookies, you can exercise your right to disable or delete cookies from this website at any time. These actions are performed differently depending on the browser you are using.

To disable cookies and prevent them from being installed on your computer, simply configure your web browser correctly. Below are the steps to follow for each browser. Note: These steps may vary depending on your browser version.

3.1. Google Chrome

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3.2. Firefox

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  • Select the Privacy section in the right sidebar.
  • In the “Tracking” section, check the box “Tell sites not to track you”
  • Close the about:preferences page. Any changes made at this time will be automatically saved.

3.3. Internet Explorer

  • Open the Internet Explorer browser
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  • Click on “Privacy” and “Tracking Protection”, and then click on “Add Tracking Protection Lists”
  • Choose a tracking protection list in the Internet Explorer Gallery, click Add, and then click Add List.

3.4. Safari

  • Open the Safari browser
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  • Click on “Preferences”
  • Click on the “Privacy” section
  • Check the box: “Request that websites not track you”

4. Links to other websites

If you leave this website and go to another external site, we are not responsible for the privacy policies and cookies that these sites may install on your device.

5. Cookie policy update

The cookie policy may be reviewed periodically. Therefore, we encourage you to regularly check this page for updated information.

Fecha: 25/02/2026

Versión: V.1.0

Procurement for Profitable Growth

Confidential advisory for CxOs, — grounded in the ideas of Profit from the Source
€500,000 | Online or in-person | English, Spanish or German | One client per year

Who this is for

This program is designed for top executives — CEOs, COOs, or CFOs — who believe that their suppliers hold untapped potential for growth, innovation, resilience, and sustainability.

Whether you are launching a transformation or challenging your executive team to think differently, this program offers you a confidential space to explore strategic levers beyond the usual playbook.

Objective

To help you rethink your company’s posture toward suppliers — and unlock competitive advantage by applying the principles of Profit from the Source.

You’ll explore how procurement can:

  • Drive profitable growth, not just cost reduction
  • Accelerate innovation and time-to-market
  • Reinforce resilience and ESG leadership
  • Act as a shaping force in corporate strategy

This is not consulting. This is strategic sparring with the originator — to help you think more clearly, challenge assumptions, and align your leadership team around a new paradigm.

What’s included

  • 12 to 18 private sessions over the course of 12 months
  • Unlimited access via voice note, email or short calls
  • Strategic narratives and framing
  • Applied examples from high-performing organizations
  • No competing clients during the engagement — only one client per year

You work directly with Christian Schuh, lead author of Profit from the Source, for candid, strategic conversations grounded in decades of experience. No surrogates. No intermediaries.

For leaders ready to outpace the competition by putting suppliers at the heart of business strategy.

Contact

Executive Reflection Partner

Helping top procurement leaders think more clearly and act more decisively.
€150,000 | Online Only | English, Spanish or German

Why CPOs choose this

The higher you rise, the harder it becomes to think clearly. CPOs today operate in a world of conflicting agendas, mounting pressure, and limited time. They must align internal stakeholders, manage strategic suppliers, lead large global teams — all while driving transformation. And yet, they’re often surrounded by people who agree, not those who challenge.

This retainer offers something rare: a neutral, experienced voice. Someone who helps you reflect, ask better questions, and see around corners — with practical insights drawn from the best in automotive, tech, and beyond.

The program is grounded in the ideas of The CPO — a novel written by Christian Schuh, based on real-world leadership dilemmas and strategic choices. As the lead author, he brings both intellectual clarity and deep personal experience to every conversation.

What you get

  • A trusted advisor for your highest-stakes decisions
  • 1–2 focused interactions per month via video
  • Sharp feedback on strategies, transformations, supplier moves, or team design
  • Clear, real-world examples from leading procurement teams and industries

Example conversations

  • “How do I get the CEO to back our reshoring strategy?”
  • “Can this supplier segmentation work in the boardroom?”
  • “Should I centralize category ownership — or double down on regions?”
  • “What should we prioritize when rolling out AI in procurement?”

Getting started

We begin with a 60-minute kickoff session to understand your context, your current priorities, and how to best support you. After that, access is ongoing and flexible — always adapted to your needs and rhythm.

This program is strictly limited to 2–3 clients at a time to ensure exclusivity and depth of support and is delivered exclusively by Christian Schuh — lead author of The CPO. You work directly with the originator. No surrogates. No junior trainers. Just candid, high-impact conversations shaped by three decades of advising CPOs at the world’s leading companies.

Contact

Value Beyond Savings

From segmentation to action — unlock supplier value with precision
€150,000 | Online Only | English, Spanish or German

Who this is for

This program is designed for companies that want to turn select supplier relationships into a sustained competitive advantage beyond just cost reduction. It is limited to three senior procurement leaders (typically VP or SVP level) who manage high-potential supplier portfolios — and want to align internal stakeholders behind focused, actionable roadmaps.

Objective

To enable senior procurement leaders to segment their supplier base and build strategic roadmaps for their most promising suppliers — based on performance, potential, and Christian Schuh’s nine supplier interaction models — with the ultimate goal of changing the rules of the game in their industry.

What’s included

  • Launch – Segmentation Logic (Half Day)
    Introduction to the SRM framework and the 95/5 paradox.
    Supplier segmentation by current performance and strategic potential.
  • Milestone 1 – Mapping and Roadmap Design (Full Day)
    Identification and prioritization of high-potential suppliers.
    Initial design of supplier-specific strategic roadmaps.
  • Milestone 2 – Cross-functional Deep Dives (Full Day)
    Working sessions with key stakeholders in engineering, operations or marketing.
    Integration of business priorities into each supplier roadmap.
  • Milestone 3 – Strategic Review (Half Day)
    Presentation of roadmaps to the CPO and functional leaders.
    Agreement on sponsorship, rollout, and next steps.

Over the course of the program — typically one to two months — participants have direct access to Christian Schuh, equivalent to one full working day per week.

The sessions are delivered personally by Christian Schuh, lead author of Supplier Relationship Management, and shaped by real-world procurement strategy cases. You work directly with the originator — no surrogates, no junior trainers.

Contact

Strategic Buying Accelerator

Powered by Category Strategy Engine

A strategic capability transformation program delivered personally by Christian Schuh
€150,000 | Online Only | English, Spanish or German

Who this is for

This 90-day, result-focused program is for companies that want to build true category strategy capability in procurement. It is limited to five high-potential professionals responsible for major categories.

Objective

To enable five selected participants to achieve savings with suppliers in any conceivable situation — by selecting and applying the right method from the 64-method Purchasing Chessboard.

What’s included

Over the 90-day program, participants work on real categories using Category Strategy Engine — the same AI-enabled decision system now attracting attention from leading procurement organizations. The engine diagnoses each category’s structural situation and identifies the sourcing method that fits, giving participants a structured starting point for every strategy they develop.

  • Day 1 – Strategic Foundations (Half Day)
    Introduction to the Purchasing Chessboard by its lead author
    Strategic logic of the 4 basic strategies and 64 methods
  • Day 2 – Application in Action (Full Day)
    Mapping of participants’ categories to Chessboard positions
    Commitments for 30-60-90 day implementation
  • Day 30 Milestone Review: Strategy & Action Plan
    Participants present a complete category strategy and roadmap
    CPO or direct managers participate to reinforce ownership
  • Day 60 Milestone Review: Results & Roadblocks
    Review of early results, roadblocks, and requests for support
    Strategic issues addressed live
  • Day 90 Milestone Review: Results & Peer Scaling
    Participants share final results and key lessons learned
    Present how they will train peers internally

Over the 90-day period, participants have direct access to Christian Schuh, equivalent to one full working day per week.

This program is delivered exclusively by Christian Schuh, lead author of The Purchasing Chessboard. You work directly with the originator — no surrogates, no junior trainers.

Contact